Monthly Archives: May 2013

Before the Red Carpet: Movie Test Screening

Movie producers have only one chance to launch a film. May it be from a big studio or a group of indie filmmakers, the success of a movie all depends on one particular fact; the audience. No matter how creative the glossy posters look, the comic book tie-ins and fast food merchandise are only effective […]

State of Hollywood; A Reflection of Sri Lankan Cinema – Post 01

During this year’s San Francisco International Film Festival, famed director Steven Soderbergh did a widely received panel about the current state of Hollywood. The speech tapped in to many topics as filmmaking, distribution and commerce. It’s no secret that Hollywood tends to be a dirty business sometimes. To state it simple; you’re good as long as you deliver. And […]